When new members of the Danish Royal Family travel around the world with different professional delegations the media watches closely. This attention in international newspapers and TV is publicity for Denmark that if bought for money would cost a fortune. But what is in it for Denmark and where should the line be drawn with regard to the usage of the Royal Family? This is some of the questions we answer in this programme, when we watch members of the Royal Family during their commercial activities. We talk to the Crown Prince Frederik, Prince Joachim, Princess Alexandra, Foreign Minister Niels Helveg Petersen, Lord Chamberlain Søren Haslund-Christensen and prominent members of Danish business. 

Year: 1999   
Dur: 14 min
Language: Danish